COACD for Reebok 2011
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Confessions of a Casting Director

Most people probably think models as pretty faces wearing hot looks with too-cool attitudes. Outside the pages of a magazine or off the runway, the stereotype says that models are mannequins that should be seen but not heard. Thankfully, Douglas Perrett takes the opposite approach. As the founder of COACD, he has taken a uniquely humorous, personality-driven approach to the fashion industry.

Text by Ken Miller